HALLS:
The ask was to create social media assets for HALLS Canada to promote their honey flavored cough drops during the allergy season. I worked with a copywriter to concept ideas, designed and animated frames and worked closely with the development team to create animated banners. The assets are set to run on social media during Spring 2018.
Trident
Assisted a Senior Art Director and Copywriter in animating ads that ran during the 2018 Winter Olympics for Trident on Instagram, Facebook and Twitter.
As the Junior Art Director for Trident under our Mondelez account, my copywriter partner and I pitched a set of creative social media content that would introduce Tridents new flavors under the revamped look and feel.
Sour Patch Kids
Worked with a Copywriter to come up with a Instagram story for Sour Patch Kids' Watermelon Slurpee launch in partnership with 7-Eleven.
As the main Art Director on our Sour Patch Kids account, we were tasked to take an existing commercial and optimize it all digital channels in a way that represented the Fire and Ice flavors.
