Genotropin
The prompt was to create an animated video that will drive awareness to Genotropin as well as encourage doctors to identify patients who could benefit from growth hormones and refer them to a specialist. Using assets from existing packaging and the assistance of a copywriter, I designed the initial storyboard that later turned it into a long and short form animation optimal for social.
Ibupirac
Our prompt was to develop a Facebook campaign that efficiently maximizes the reach of the brand's key target audience in Argentina. With the assistance of a copywriter, we created short-form GIFS of existing youtube commercials that would run on Facebook as dark carousel posts.
